English chocolate bar markets itself as 'boy candy' - Monday, February 13, 2012 By Mollie Berg Advertising Dr. Pepper isn’t the first franchise to poke fun at boys versus girls stereotypes. The Yorkie English chocolate bar has been marketed as “not for girls” since 2001. Regardless, Kirstyn Luton, who grew up in London, said the advertising didn’t stop her from eating the candy bar. “If anything the guys played on the advert more than girls, joking that we weren’t allowed to eat it,” Luton said. However, she said her friend, a strong feminist, doesn’t want anything to do with the Yorkie bar. Harriet Bradley, a graduate student living in London, believes that the advertising “forces even the most politically correct person to conclude it’s just a bit of fun.” But she admits that a girl might receive “banter” from a shop assistant when buying one. In a famous Yorkie commercial, a girl dressed unconvincingly as a man tries to buy a Yorkie bar, but must first overcome a series of “obstacles” (including opening a jar, explaining a complex soccer rule, and confronting a spider). To check out that commercial, go to www.youtube.com/watch?v=QcjlzSod0CE. It’s bloody brilliant. And either sex can watch it.

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