Being featured during the most-watched show on television each year, Super Bowl commercials are usually left for the big-time advertisers to create. This year, however, some companies chose to leave the job in the hands of the public.

Many companies tried a different, much more cost-efficient angle on advertising this year.

Each year, Super Bowl commercials take a new turn, which usually sets the advertising trend for the rest of the year.

For Super Bowl XLI, the new trend in advertising is user-generated commercials.

Companies such as Chevrolet and the National Football League held contests for commercial ideas and the winner got to have his or her idea used for the commercial.

Although the company will give credit to the contest winner, the commercial was constructed and filmed by its usual agencies.

Doritos, however, took the task one step further.

Doritos held a contest for the best amateur-made commercial and the winner’s commercials appeared un-edited during the Super Bowl.

Although Doritos announced that only one commercial would be aired, the results were so close that they chose to air numerous entries.

The announced winner, though, was the “Live the Flavor” entry produced in just four days by Five Point Productions out of Cary, North Carolina.

Five Point Productions learned of this contest just four days before the deadline and used the opportunity to get their amateur producing company off the ground.

“While brainstorming a concept for another commercial we were working on, I ran across the banner ad for the ‘Crash the Super Bowl’ contest on the ‘Yahoo Video’ site,” said Dale Backus, producer of “Live the Flavor.” “This was four full days before the submission deadline. Later that night, we decided we were up to the challenge.”

The commercial featured a man eating Doritos while driving. The man noticed a pretty girl walking and looked at her, causing him to crash. Word captions such as “spicy,” “cheesy,” “bold,” and “crunchy” were used to describe the situation and the taste of the chip.

(Some information courtesy of videoediting.com.)