|
Wednesday, January 16, 2008 By Michelle Plascencia, The Medieval Times
Advertising
In 1967, when the cartoon series “George of the Jungle” was introduced, cigarette commercials still ran on TV, DVD meant Dick Van Dyke, and video was a word in the titles of series like “Captain Video” and “Video Village.”
Not only has television changed in four decades, the audience that watches cartoons has too. Both those realities are noticeable in the Cartoon Network cable channel when they introduce a new version of “George of the Jungle.”
The 21st-century George and his show are being promoted on their own web site where visitors can watch clips, listen to the theme song and retrieve digital trinkets like wallpapers, buddy icons, screen savers and downloadable desktop mascots.
The show, too, is being retooled. This time, George and his friends are teenagers instead of 20-somethings. There are other new and fun characters. The animation is Flash rather than pen and ink, and the vintage theme song is reworked to sound more contemporary. However, it still ends with the famous “Watch out for that tree!”
This brand new series of our famous friend, George of the Jungle, is sure to generate great excitement!
|